Jun 052013
 

How a decision is presented is detrimental in how the choices are perceived and considered. This is not anything new. Here is something more specific. According to an article in The Boston Globe people respond more favourably to a request if it is framed as securing a gain and not avoiding a loss. In sales it is more effective to keep a success in sales maintained and not as not having someone lose a job. The example given is of a charity. It is better to present a request to donate blood as a way to “prevent someone from dying” rather than as a way to “save someone’s life.”

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