Aha! Clickbait. Well, not intentionally, but it looked like it as soon as I typed it.
Someone asked ‘What would it be if there is one thing you would do or suggest in sales?’ Search these pages and you would see an emphasis on hard work, process and sympathy for customers. Otherwise, there are none no matter how many articles, books or advisors scream about the magical silver bullet.
With that said, the best answer this writer would come up with is to cross the t’s, dot the i’s and have a process. Notice that each of the below is several items in one.
1- Do a meticulous job of conducting discovery. There is no solution for a customer without one.
2- Put yourself in the customer’s shoes and think in their terms.
3- Make sure that both internally (manager, salesperson and the supporting team) and externally (buyer and seller) the languages are the same and the lexicon is shared. Otherwise, the results of the questions asked from the customer and shared and thought about internally are not necessarily translated correctly.
Is this as close to a silver bullet as sales could get? What do you think?
*Things that need to go away: Articles about that one top thing that accomplishes it all.