… What is the difference between Sales and Marketing? My last post discussed Social Selling and Marketing.
Well, what is the difference between Sales and Marketing? Most have a fairly good gut feeling regarding the difference between sales and the marketing fields, but defining the demarcation line is somewhat trickier. Most know, for example, that Marketing is a degree at universities and colleges while Sales is not (link to courses) and, perhaps just by sheer force of practice at this stage, Sales has become defined as customer facing while Marketing has managed itself into a back office role, but where does one end and the other begin? Is there a clearly defined border? Why do they often speak about the departments and professionals as separate and distinct? In order to contrast the two we can draw a distinction.
Think of Marketing and Sales as a linear process with Marketing at the beginning and Sales picking up in the middle. Marketing’s job is to create interest, obtain leads and turn these into prospects for the said goods and services. Sales has to take the baton of these leads and prospects and turn them into paying customers. Defined as such, salespeople running goods, services or territory campaigns are marketing. By extension, Marketing is focused on a market comprised of a larger audience than Sales focuses on. It is a funnel and Marketing is the top and Sales is the narrow bottom part. One can see how Sales is more intimate and closer to the customer, but reliant on Marketing.
Marketing and Sales have one goal, are the continuation of one another and cannot be successful without one another and yet it is amusing and amazing that at many companies they are separated, segregated and do not even know one another. A friend of mine who works at the Marketing department of a bigger company cannot even name a single salesperson at her company.
Marketing should bring prospects to Sales, which in turn, assists the lead to a transaction.
Both should measure and track their activities, but that is a different post.
The two share a common goal: to sell the organization’s goods or services and complement and complete each other, but they are two disciplines clearly practiced by two sets of people with differing skills and temperaments.
Things That Should Go Away: Sales And Marketing Employees Being Like Two Planets Orbiting One Another Without Ever Relating