Mar 272024
photograph Credit: Anna Shvets
When reading a book called 7L: The Seven Levels Of Communication by Rick Masters a series of seven steps to tell a “successful success story” caught my attention. A review of the book as a whole is here, but taking a specific excerpt from the book here is how the book suggests someone should tell a success story.
It is useful for anyone interested in interpersonal relationships, business in general or sales.
- What was the client’s name and specific situation?
- What would have happened if you were not involved? Consider the worst case scenario without you.
- How did you help solve the problem?
- Specifically, what was the result or outcome?
- What did the client say or do to let you know you did well for them? Was there a referral or a testimonial?
- Based on the above, it is time to ask for a specific and relevant referral. For example, a realtor can ask for the name of someone who may need his or her services.
- CTA: Ask the person(s) to take a specific action to make number 6 happen.
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