It is not news that Social Media\u00a0is taking on a bigger role. Most people have Facebook, Twitter, MySpace\u00a0or LinkedIn\u00a0accounts. Often when I eat at a restaurant I notice a sign proclaiming how a Wagjag or Groupon coupon would not be\u00a0honoured under certain conditions. Alternatively, the hostess asks whether one is there with a coupon as if the food and service would be diminished. Most have more Facebook friends than actual ones, while LinkedIn and Facebook have been among the top ten largest IPOs of the last couple of years. Many companies such as Instagram have sold at unreasonable valuations.<\/p>\n
Many companies have risen to the occasion and become ‘social.’ Whether it is a simple page or account belonging to\u00a0a business, analytics to measure reaction or specific features such as Social CRM the future is set.<\/p>\n
Over the weekend, I came across the two most concrete examples of the benefits of the Social media that I can think of. Agree with them or not, one cannot deny the tangible difference YouTube, Twitter and Facebook have made (in these cases) to the propagation of these the cases. It is not an exaggeration that the characters involved and the points-of-view would not get anywhere near the air they have without Social media participation and technologies. Companies and for-profit entities are a little more beholden to individuals. Here is proof that Social media is having impact far beyond hype.<\/p>\n
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“12-year old Victoria Grant explains why her homeland, Canada, and most of the world, is in debt.” Incidentally, her father works at Reserach In Motion the maker of Blackberry.
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