{"id":1381,"date":"2012-11-20T15:05:23","date_gmt":"2012-11-20T20:05:23","guid":{"rendered":"http:\/\/www.alighaemi.com\/wp\/?p=1381"},"modified":"2014-11-19T17:05:22","modified_gmt":"2014-11-19T22:05:22","slug":"when-you-tell-your-story-do-you-tell-a-story","status":"publish","type":"post","link":"https:\/\/www.alighaemi.com\/wp\/?p=1381","title":{"rendered":"When You Tell Your Story Do You Tell A Story?"},"content":{"rendered":"

It does not lend itself to a quick and efficient exchange, it requires thinking, preparation or imagination and is at odds with ‘soldier mentality’ and the speed of modern business.<\/p>\n

Yet, storytelling is one of the most effective and enduring techniques to sell and market a product, service or idea.<\/p>\n

Whether selling or marketing incorporating a story will have a sublime effect on the sales and marketing effort. People love hearing stories and often retain it better than an unthreaded pitch.<\/p>\n

Leveraging storytelling as a technique is a good idea to start. It has a soft feeling that likely rekindles memories of one’s childhood and comfort or speaks to the narrative mind of mankind.<\/p>\n

Nonetheless, storytelling does not exempt one from rules of sales and marketing.<\/p>\n