{"id":1588,"date":"2014-01-06T22:04:06","date_gmt":"2014-01-07T03:04:06","guid":{"rendered":"http:\/\/www.alighaemi.com\/wp\/?p=1588"},"modified":"2016-01-25T00:24:30","modified_gmt":"2016-01-25T05:24:30","slug":"the-inevitable-success-of-advertising","status":"publish","type":"post","link":"https:\/\/www.alighaemi.com\/wp\/?p=1588","title":{"rendered":"The Inevitable Success Of Advertising"},"content":{"rendered":"

The title is an exaggeration, but the effectiveness of advertising is not hyperbole.<\/p>\n

Why advertising works is a good discussion. We know the message is biased, partial, not challenged and conveyed and narrated by self-interested parties, but the medium is successful.<\/p>\n

The tragedy of\u00a0the below\u00a0is not a\u00a0laughing matter, but it is nonetheless instructive to go back and look at past marketing conveyed through advertising. I want my readers to take a moment to filter the below $182 (US) billion discrepancy\u00a0through the\u00a0inner ethical lens.<\/p>\n

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AIG, the largest underwriter of insurance in the United States Of America, underwent severe turbulence in the recent 2008-2009 financial meltdown. It was only saved through governmental intervention.<\/p>\n

Print advertisement from the ’90s: “financial strength,” “strongest insurance,” “AIG’s strength’s and stability,”… $17 billion in….\u00a0 adjustment reserves,” “highest ratings,” et cetra.<\/p>\n

Reality ten years later: according to Propublica journalism project, “On four separate occasions, the government offered aid to AIG to keep it from collapsing, rising from an initial $85 billion credit line from the Federal Reserve to a possible commitment of about $182 billion between the Treasury ($69.84 billion) and Fed ($112.5 billion).” These numbers help the company remain solvent, while nationalizing it.<\/p>\n

Things That Need To Go Away: people believing advertisements, advertisers pitching make-believe and other illusions and delusions masquerading as fact.<\/em><\/p>\n

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The title is an exaggeration, but the effectiveness of advertising is not hyperbole. Why advertising works is a good discussion. We know the message is biased, partial, not challenged and conveyed and narrated by self-interested parties, but the medium is successful. The tragedy of\u00a0the below\u00a0is not a\u00a0laughing matter, but it is nonetheless instructive to go […]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":""},"categories":[3,8],"tags":[61,60,63,62],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t