{"id":3337,"date":"2024-03-17T20:21:53","date_gmt":"2024-03-18T01:21:53","guid":{"rendered":"http:\/\/www.alighaemi.com\/wp\/?p=3337"},"modified":"2025-01-01T17:46:39","modified_gmt":"2025-01-01T22:46:39","slug":"7l-the-seven-levels-of-communication-go-from-relationships-to-referrals-by-michael-j-maher","status":"publish","type":"post","link":"https:\/\/www.alighaemi.com\/wp\/?p=3337","title":{"rendered":"7L: THE SEVEN LEVELS OF COMMUNICATION: GO FROM RELATIONSHIPS TO REFERRALS BY MICHAEL J. MAHER"},"content":{"rendered":"

Not All Types Of Communication Are Equal<\/strong><\/p>\n

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The Seven Levels Of Communication is a good book that reads easily. The man behind it is an American realtor who reports success in his own business after having employed the techniques\/system he teaches in the book. Not coincidentally, the story is narrated by a realtor who interacts with professionals who provide ancillary services like legal advice or mortgages. It is a \u201cstory\u201d because, unlike most sales books, 7L lays out its system in a novel-like format complete with a romantic subplot.<\/p>\n

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Salespeople of all stripes can benefit from the methodology that emphasises giving, sharing and serving, but reading it one soon realises that it is best suited to those who run an independent business –\u00a0 as opposed to inside or field salespeople working in a cubicle for someone else. Still, it is a useful read and lays out an agenda for growth. By the way, that was the other distinction between this and other books. The emphasis here is on sharing and giving. In practice, that means 7L is great for longer-term thinking and not quite apt for relieving quarterly quota pressures.<\/p>\n

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Do X, Y and Z and the sales take care of themselves. The gist of those \u201cX, Y and Z\u201d is to give, be helpful, coach and expect business benefits to boomerang. Forget the advertising and the \u2018selling.\u2019 Really, that is the essence of what the book preaches. The system includes multiple steps of seven: spiritual (my word) affirmations (\u201csomeone needs me\u201d), the necessity of consistency (like a \u201critual\u201d), which the book calls \u201cdeliberate investment of time\u201d and goals i.e., being ambitious.<\/p>\n

The 7 Levels Of Communication (in order of effectiveness) are:<\/p>\n