{"id":3607,"date":"2026-02-18T09:20:54","date_gmt":"2026-02-18T14:20:54","guid":{"rendered":"https:\/\/www.alighaemi.com\/wp\/?p=3607"},"modified":"2026-02-18T09:20:54","modified_gmt":"2026-02-18T14:20:54","slug":"ai-across-marketings-8-core-categories","status":"publish","type":"post","link":"https:\/\/www.alighaemi.com\/wp\/?p=3607","title":{"rendered":"AI Across Marketing&#8217;s 8 Core Categories"},"content":{"rendered":"<p>When OpenAI launched ChatGPT in November 2022, everything changed. ChatGPT turned the tech industry, and beyond, on its head. The power of Generative Pre-trained Transformers was suddenly democratized and the new &#8216;chatbot&#8217; became talk of the town.<\/p>\n<p>Since then, the product has found multiple providers and competitors, been the subject of endless debates, praise, blame and put to a myriad of tasks with <a href=\"https:\/\/www.bbc.com\/news\/articles\/cd11gzejgz4o\" target=\"_blank\" rel=\"noopener\">uneven<\/a> stories.<\/p>\n<p>Many call Artificial Intelligence a job killer for <a href=\"https:\/\/www.ctvnews.ca\/sci-tech\/article\/artificial-intelligence-threatening-to-push-young-people-out-of-entry-level-jobs\/\" target=\"_blank\" rel=\"noopener\">youth<\/a>, <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC11997459\/\" target=\"_blank\" rel=\"noopener\">older<\/a> workers who do not master the innovation or, per Microsoft&#8217;s <a href=\"https:\/\/arxiv.org\/pdf\/2507.07935\" target=\"_blank\" rel=\"noopener\">research<\/a>, a bane for the gamut of professions including workers in computer programming, mathematics or data science. I&#8217;d argue that the best assessment, either way, came from none other than Nvidia president and CEO Jensen Huang when he <a href=\"https:\/\/www.cnbc.com\/2025\/05\/28\/nvidia-ceo-jensen-huang-youll-lose-your-job-to-somebody-who-uses-ai.html\" target=\"_blank\" rel=\"noopener\">said<\/a>, &#8220;You\u2019re not going to lose your job to an AI, but you\u2019re going to lose your job to someone who uses AI.\u201d<br \/>\nAdmittedly, his comment is self-serving, but few would argue that not changing or adapting is a recipe for success. Advanced economies have become what they are not because they have a smarter populace, better genes and a higher average intelligence quotient, but because they have deployed the levers of productivity and embraced automation to a higher degree than others to improve productivity and, by implication, their GDP.<\/p>\n<p>While it is obvious that the correlation engine that is today&#8217;s LLM-driven AI is over-rated, and not everything is always as it <a href=\"https:\/\/dev.to\/grenishrai\/legit-ai-says-builderio-1lkk\" target=\"_blank\" rel=\"noopener\">seems<\/a>, the fact remains that putting AI to work for yourself and your employer is a no-brainer.<\/p>\n<p>Other posts have discussed the ethics, governance prerequisites and AI applicability across industries.<\/p>\n<p>This infographic maps AI to the 8 core categories of marketing work, showing exactly where it applies and the specific tasks it powers.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3610 size-full\" src=\"http:\/\/www.alighaemi.com\/wp\/wp-content\/uploads\/core-marketing-functions-for-AI-scaled.jpg\" alt=\"\" width=\"382\" height=\"2560\" srcset=\"https:\/\/www.alighaemi.com\/wp\/wp-content\/uploads\/core-marketing-functions-for-AI-scaled.jpg 382w, https:\/\/www.alighaemi.com\/wp\/wp-content\/uploads\/core-marketing-functions-for-AI-153x1024.jpg 153w, https:\/\/www.alighaemi.com\/wp\/wp-content\/uploads\/core-marketing-functions-for-AI-768x5148.jpg 768w, https:\/\/www.alighaemi.com\/wp\/wp-content\/uploads\/core-marketing-functions-for-AI-229x1536.jpg 229w\" sizes=\"(max-width: 382px) 100vw, 382px\" \/><\/p>\n<p><em>Things That Need To Go Away: Siloed Marketing Functions And Marketers<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When OpenAI launched ChatGPT in November 2022, everything changed. ChatGPT turned the tech industry, and beyond, on its head. The power of Generative Pre-trained Transformers was suddenly democratized and the new &#8216;chatbot&#8217; became talk of the town. Since then, the product has found multiple providers and competitors, been the subject of endless debates, praise, blame <a href='https:\/\/www.alighaemi.com\/wp\/?p=3607' class='excerpt-more'>[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no"},"categories":[3,8],"tags":[812,814,815,813],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"When OpenAI launched ChatGPT in November 2022, everything changed. ChatGPT turned the tech industry, and beyond, on its head. 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