{"id":554,"date":"2011-03-20T15:02:59","date_gmt":"2011-03-20T20:02:59","guid":{"rendered":"http:\/\/www.alighaemi.com\/wp\/?p=554"},"modified":"2011-03-20T15:02:59","modified_gmt":"2011-03-20T20:02:59","slug":"stop-using-the-word-just","status":"publish","type":"post","link":"https:\/\/www.alighaemi.com\/wp\/?p=554","title":{"rendered":"Stop Using The Word &#8220;Just&#8221;"},"content":{"rendered":"<p>The word &#8220;just&#8221; creeps into many sales conversations. It should not!<\/p>\n<p>Whether in the field, or more likely on the telephone, too many sales conversations include sentences like:<\/p>\n<ul>\n<li>Just one more thing<\/li>\n<li>I just wanted to reach you to say&#8230;<\/li>\n<li>I just need a minute&#8230;<\/li>\n<\/ul>\n<p>The use of the word &#8216;just&#8217; is a defensive mechanism by salespeople to imply understanding on their part of the customer&#8217;s time and lack of desire and designed to send a message that the customer&#8217;s commitment (at this stage) is minimal.<\/p>\n<p>Ironically, the word implies triviality, a junior status and assigns irrelevance to the topic, product\/service and the person who utters it. Why would one denigrate one&#8217;s own importance, message or potential benefits of the goods or service?<\/p>\n<p>On the next sales conversation just banish the word &#8216;just.&#8217;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The word &#8220;just&#8221; creeps into many sales conversations. It should not! Whether in the field, or more likely on the telephone, too many sales conversations include sentences like: Just one more thing I just wanted to reach you to say&#8230; I just need a minute&#8230; The use of the word &#8216;just&#8217; is a defensive mechanism <a href='https:\/\/www.alighaemi.com\/wp\/?p=554' class='excerpt-more'>[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":""},"categories":[3,10,11],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"The word &quot;just&quot; creeps into many sales conversations. It should not! Whether in the field, or more likely on the telephone, too many sales conversations include sentences like: Just one more thing I just wanted to reach you to say... I just need a minute... The use of the word &#039;just&#039; is a defensive mechanism\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ali Ghaemi\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.alighaemi.com\/wp\/?p=554\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ali Ghaemi Online |\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Stop Using The Word \u201cJust\u201d | Ali Ghaemi Online\" \/>\n\t\t<meta property=\"og:description\" content=\"The word &quot;just&quot; creeps into many sales conversations. It should not! Whether in the field, or more likely on the telephone, too many sales conversations include sentences like: Just one more thing I just wanted to reach you to say... I just need a minute... 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