{"id":592,"date":"2011-06-01T20:14:24","date_gmt":"2011-06-02T01:14:24","guid":{"rendered":"http:\/\/www.alighaemi.com\/wp\/?p=592"},"modified":"2011-06-01T20:20:37","modified_gmt":"2011-06-02T01:20:37","slug":"microsoft-isv-summit","status":"publish","type":"post","link":"https:\/\/www.alighaemi.com\/wp\/?p=592","title":{"rendered":"Microsoft ISV Summit"},"content":{"rendered":"

I attended the Microsoft Canada ISV Summit yesterday. It took place at Microsoft Canada’s office near Toronto. One of the speakers was marketing thinker and writer Mitch Joel. <\/p>\n

He promised to be provocative and he was. He was unbridled and extremist in his support of the web, digital and social media. I didn’t discern much, or any, limit in these regards with him. Fortunately, for I and those like me who despise the style (or lack thereof), he was not a ‘ra-ra’ style speaker and kept his delivery intelligible.<\/p>\n

He spoke about the humanization of technology: real interactions with real human beings as his subject.
\nHe talked about a huge shift: to be present when and where potential buyers\/interested\/consumers are. He made a case for making it simple for people to buy from you (that should be marketing 101). He implored the audience to be active in their worlds and not wait for customers to come to them.<\/p>\n

Joel spoke of his 6 points (pixels) of separation:<\/p>\n

1- Accept it
\n2- But don\u2019t stop everything else you are doing
\n3- Don\u2019t write cheques that Social Media cant cash: improve your digital marketing value (websites, mobile, etc.)
\n4- Be open (social media should be shareable and findable)
\n5- Think like a publisher (it is content after all) and a marketer: have valuable content
\n6- Don\u2019t ask what you are doing, ask why\u2026 focus on strategy and build value for your brand<\/p>\n

Key Provocations:<\/p>\n