{"id":723,"date":"2011-08-11T18:45:20","date_gmt":"2011-08-11T23:45:20","guid":{"rendered":"http:\/\/www.alighaemi.com\/wp\/?p=723"},"modified":"2011-08-11T18:45:42","modified_gmt":"2011-08-11T23:45:42","slug":"is-it-all-in-the-pitch","status":"publish","type":"post","link":"https:\/\/www.alighaemi.com\/wp\/?p=723","title":{"rendered":"Is it &#8220;all in the pitch&#8221;?"},"content":{"rendered":"<p>Now I do not condone using sex as a sales technique, but a new CBC report on Toronto panhandlers is a good reminder of how important it is to cut through the jammed clutter of modern life to get the message through.<br \/>\nAt least two enterprising Toronto-based panhandlers are using key words like &#8216;sex&#8217; to grab the attention of passers-by to solicit money. Judging by the reported results it is working. They are holding up signs, which are, er, an upgrade over the standard \u2018hungry, please help\u2019 verbiage usually used!<\/p>\n<p>As the article points out, while having meat on the bone i.e. a good product or service is key, grabbing the attention of prospects requires something that stands out from the masses (competitors) and a dose of humour or flash does not hurt.<\/p>\n<p><a title=\"Panhandlers' marketing\" href=\"http:\/\/www.cbc.ca\/news\/canada\/story\/2011\/07\/25\/panhandlers-pitches.html\" target=\"_blank\">http:\/\/www.cbc.ca\/news\/canada\/story\/2011\/07\/25\/panhandlers-pitches.html<\/a><\/p>\n<p>Do you have the required flash and pizzazz and do you stand out?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now I do not condone using sex as a sales technique, but a new CBC report on Toronto panhandlers is a good reminder of how important it is to cut through the jammed clutter of modern life to get the message through. At least two enterprising Toronto-based panhandlers are using key words like &#8216;sex&#8217; to <a href='https:\/\/www.alighaemi.com\/wp\/?p=723' class='excerpt-more'>[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":""},"categories":[3,8,10,11],"tags":[],"aioseo_notices":[],"modified_by":"Ali Ghaemi","_links":{"self":[{"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/723"}],"collection":[{"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=723"}],"version-history":[{"count":0,"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/723\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}