If you believe the B2C marketers sales is a numbers game. Cast as wide a net as possible and reap the maximum rewards.<\/p>\n
Case in point: the credit card companies. Their mantra: offer the most number of people, the highest amount of credit, sit back and watch the filled out applications come in.<\/p>\n
Sales technique: adorn the mass mailing with words like ‘exclusive’ or ‘limited’ or ‘deadline’ or ‘act now’. ‘Limited’ as in limited to 3,000,000 Canadians.<\/p>\n
At which point does one cross from sales technique to cattle call territory? When will the government step in to regulate industries-gone-wild and their untrue statements?<\/p>\n
<\/p>\n
*Things That Need to Go Away: Marketing that the company knows is false, the customer knows is false and the regulator allows.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" If you believe the B2C marketers sales is a numbers game. Cast as wide a net as possible and reap the maximum rewards. Case in point: the credit card companies. Their mantra: offer the most number of people, the highest amount of credit, sit back and watch the filled out applications come in. Sales technique: […]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":""},"categories":[3,8,11,1],"tags":[],"aioseo_notices":[],"modified_by":"Ali Ghaemi","_links":{"self":[{"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/812"}],"collection":[{"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=812"}],"version-history":[{"count":0,"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/812\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alighaemi.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}