If you believe the B2C marketers sales is a numbers game. Cast as wide a net as possible and reap the maximum rewards.<\/p>\n
Case in point: the credit card companies. Their mantra: offer the most number of people, the highest amount of credit, sit back and watch the filled out applications come in.<\/p>\n
Sales technique: adorn the mass mailing with words like ‘exclusive’ or ‘limited’ or ‘deadline’ or ‘act now’. ‘Limited’ as in limited to 3,000,000 Canadians.<\/p>\n
At which point does one cross from sales technique to cattle call territory? When will the government step in to regulate industries-gone-wild and their untrue statements?<\/p>\n
<\/p>\n
*Things That Need to Go Away: Marketing that the company knows is false, the customer knows is false and the regulator allows.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" If you believe the B2C marketers sales is a numbers game. Cast as wide a net as possible and reap the maximum rewards. Case in point: the credit card companies. Their mantra: offer the most number of people, the highest amount of credit, sit back and watch the filled out applications come in. Sales technique: […]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":""},"categories":[3,8,11,1],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t