{"id":86,"date":"2008-02-08T15:23:21","date_gmt":"2008-02-08T20:23:21","guid":{"rendered":"http:\/\/www.alighaemi.com\/wp\/?p=86"},"modified":"2014-10-23T21:20:57","modified_gmt":"2014-10-24T02:20:57","slug":"spin-selling-by-neil-rackham","status":"publish","type":"post","link":"https:\/\/www.alighaemi.com\/wp\/?p=86","title":{"rendered":"SPIN Selling by Neil Rackham"},"content":{"rendered":"

As Good As It Gets Given The Subject’s Limitations<\/strong><\/p>\n

\"spin\"<\/p>\n

Having some knowledge of the subject, I am of the mind that selling is next to impossible to teach, learn and predict. This may raise eyebrows, but let’s deal in veracity, shall we?
\nMan has not invented or perfected the science which can predict human behaviour, reaction or rsponse. Psychologists and sociologists may well be the first to tell you so.
\nGiven this context, no text can claim to have mastered the art of selling – it just is not a possibility.
\nHaving said that, SPIN Selling does as good a job as any; having researched and field-tested its recommendations and results. That is as good as it will ever get – and yet, as mentioned earlier, there are no guarantees.
\nAs such, I admire the book for being best-of-breed, but have to believe that neither this nor any other method will come close to covering it all or covering it precisely.<\/p>\n","protected":false},"excerpt":{"rendered":"

As Good As It Gets Given The Subject’s Limitations Having some knowledge of the subject, I am of the mind that selling is next to impossible to teach, learn and predict. This may raise eyebrows, but let’s deal in veracity, shall we? Man has not invented or perfected the science which can predict human behaviour, […]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":""},"categories":[4],"tags":[52,50,53,51],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t