… which means the end of the first decade and the beginning of the second decade of the 21st century. For better or worse – which is it? – time flies. Should one change?
As we reflect back on 2010 (yes, an artificial time demarcation point), what lessons do we learn for 2011? The relationship between buyer and seller, manager and employee, marketing and audience and essentially people has changed.
How are we coping with higher expectations?
How are we coping with the burgeoning knowledge of buyers?
How are we engaging the jaded audience?
Are you providing more value in a shorter span of time to your customers than the competition?
As a seller how much value are you offering beyond reactively providing information? Are you a business resource?
Are you connecting personally with your buyers? If your customer is a fan of J.D. Salinger, for example, are you forwarding a review you have written on Catcher In The Rye to them?
Are you giving just a little more? Even one percentage point of harder work is better than the competition’s, isn’t it?
The knowledge landscape has flattened. Where do we fit in for a new decade?
