How many lies, half-truths and jibs do you recognize? They are everywhere, right?
Many people will likely consider themselves smart enough to spot the above. What about sales-related information though?
Do you enjoy learning from the various statistics and infographics on sales you find on the Internet in places like LinkedIn, Twitter or sales blogs? Do you know anyone who takes these for granted, ‘likes’ them or quotes them? The folks in charge of the Internet sites have as much inclination to check facts as Pizza Hut has to supply you and I with nutrition.
One of the books I read years ago, which still sits on my shelf, was Trust Us We’re Experts! The book narrates real-life stories of experts and so-called scientists whose claim are factually inaccurate and whose facts are anything but. Think that is bad?
Here is something worse: when the experts and data sources do not even exist… they are all made up… and people like you and I rely on them, quote them and internalize them. Look at this one:
The problem? The source for the depicted ‘data’ in unknown and likely non-existent. To start, National Sales Executive Association does not exist. Go ahead and check it.
So, the next time someone disseminates one of these icons with many neat and packaged data bites question the information and ask the person to take a second look. At the very least, we will all have more free time to learn something factual instead of wasting time being fed myths.
*Things That Need To Go Away: Quoting And Reposting Infographics And Articles With Dubious Source Material
