One of the key means of motivating employees of any sort is managing the person as an individual. Personalizing a person’s management implies that the manager will take the time to hear out, get to know and understand the employee. In this manner, a manager can refrain from assuming a one-size-fits-all approach works for everyone in the group.
Managers need to get to know their employees. They need to know what motivates them, what they like, what their hot-buttons are and what their desires are. Then the manager may discuss what is of value to the specific person. What works for one person may not work for another.