Aug 232011
 

For years the sales funnel has given order to sales opportunities, forecasting and businesses’ financial predictions and revenue reporting. But does it still matter? Does it work? The sales funnel or pipeline typically began with awareness/contact and progressed to the sales process’ completion. Nowadays though customers come much better informed, occasionally knowing what they want, having seen/ran their own demos online and care nothing for the sales process. In the information era how can a funnel exist if customers can enter it anywhere and anytime?

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