Nov 282011
 

Salespeople: do you know why you should undertake a task? Do you have a reason you can convey to customers that explains why doing something is beneficial? Has your sales manager explained to you the ‘why’ of what you are being asked to do or shortchanged you in the interest of simplicity and saving time and only given you the ‘what?’
Managers: Have you explained the ‘why’ to your teams? People who know why they need to do something, why they need to do it a certain way or in certain timeframe do it better as they are armed with a reason, rationale or logic. Take the time.

Asking ‘why’ also helps instill continuous improvement by questioning why something is done in a certain way and if a better process could come to be. Malcolm Gladwell’s Outliers: The Story Of Success has a detailed briefing on the risks of ‘soldier mentality.’ For example, Korean Airlines’ poor safety record in the 20th Century is partly attributed to pilots, co-pilots and other personnel never questioning an order and never examining the ‘why.’ It makes for interesting reading.

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  One Response to “‘Why’ – The Most Important Question”

  1. Good point. I hadn’t thought about it quite that way. 🙂

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