Last Updated on 24/08/2023
Video has fast become a must-have for content marketers. With the advent of high-speed Internet and the ready availability of tools marketers have gradually, but surely, taken to increasing the video volume of their content marketing.
Evidence of that is everywhere. Video marketing, video blogs, video brochures and video channels are not novel any longer. Video, alongside or as part of Social Media engagement, is prevalent. The increase in Internet speeds around the globe has accelerated the trend not only from the supply side, but also from the demand side… but is that statement factual? Do more ‘audience’ members watch marketing-related videos? Is this something that the audiences demands or engages in? Yes, but consider that most of the world is on smaller mobile screens.
I was prompted to think about the subject not only because of the increase in video content, but also by a recent and credible article on SEO (Search Engine Optimization) which noted that Google ranks websites with video higher than those without. Incidentally, thank goodness this website has embedded YouTube videos. Should I add more?
Still, my question is whether the audiences is engaged with and interested in video Content Marketing? It certainly is more descriptive and obviously more visual, but it also requires a large investment of time if, that is a big if, focus and attention are given. Moreover, just like text, there is no shortage of media to disseminate the videos whose storage has become cheap.
