Artificial Intelligence has evolved from a buzzword to a revenue-critical lever for enterprises.. Sales and salespersons are no exception and so a number of sales specific AI solutions have appeared on the market.
A 2024 McKinsey & Company report states that companies leveraging AI for sales can experience a “nearly 50%” increase in leads and appointments.
Another statistic claims that inside sales professionals spend 35% of their time selling. The rest? Research and administrative work.
Most importantly, would it not be phenomenal if guesswork, assumptions and shooting from the hip was replaced by salespersons and sales manager with data-driven actions and next steps? Instincts are often correct because they are based on experience, but the power of AI to provide analytics and insights will serve sales, forecasts and replace reactive with proactive.
Here is a non-exhaustive list for anyone seeking a solution or looking to research the right tool. AI now handles lead qualification, conversation analytics, note taking and pipeline automation freeing teams to focus on higher-value negotiations and relationship building. This is a selection of specialized AI sales tools (excluding embedded solutions like Salesforce Einstein, Zendesk’s AI or Microsoft Copilot) that you should evaluate for competitive advantage.
This is not an exhaustive list and, moreover, given the nature of the market will assuredly be dated as soon as the article is published. The author has not personally used or trialled every solution listed. Having said that, given my personal experience, one piece of advice would be to double check every feature/functionality claim and specifically ask if the desired functionality is included in the price or is considered an add-on. In my experience, solutions are new enough for sales and marketing teams to not always be well-versed with their offering and pricing models are still fluid. The same advice applies to any critical integrations – for example to a CRM or messaging software that you use – that may be important to you.
Sales AI solutions:
- Botpress
- Chorus (ZoomInfo)
- Clay
- Copy.ai
- Fathom
- Fireflies.ai
- Nooks
- Otter.ai
- Pipedrive AI
- Regie.ai
- Zipteams
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