Mar 272024
 
telling a success story

photograph Credit: Anna Shvets

When reading a book called 7L: The Seven Levels Of Communication by Rick Masters a series of seven steps to tell a “successful success story” caught my attention. A review of the book as a whole is here, but taking a specific excerpt from the book here is how the book suggests someone should tell a success story.

 

It is useful for anyone interested in interpersonal relationships, business in general or sales.

  1. What was the client’s name and specific situation?
  2. What would have happened if you were not involved? Consider the worst case scenario without you.
  3. How did you help solve the problem?
  4. Specifically, what was the result or outcome?
  5. What did the client say or do to let you know you did well for them? Was there a referral or a testimonial?
  6. Based on the above, it is time to ask for a specific and relevant referral. For example, a realtor can ask for the name of someone who may need his or her services.
  7. CTA: Ask the person(s) to take a specific action to make number 6 happen.

 

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