Ali Ghaemi

Dec 062009
 

There are several do’s and don’ts that a new manager needs to consider right after the ‘congratulations’ phase.

A new manager is typically chosen because he or she has not only succeeded in the most recent position, but also because there has been a demonstration of potential.

Be aware that someone above has liked your character and trait and found it useful for the organization. This makes it easier on how to act next. You don’t need to change that much. However, that doesn’t mean that you should keep doing what you were doing in your last job.

1- Stop Being Tactical. It is time that you stop doing the job. You can stop dusting the desks now if you are a manager for a janitorial service. After all, you cannot clean enough to cover for everybody.

2- Start Being Strategic. Your skills need to be leveraged for the team. It is time to tell your team how you did it and what actions and skills yielded results. You are now standing behind the group and directing. If that is what you do, your team needs to learn from you how you managed to chop the heads of more fish on a daily basis than anybody else. Start teaching others how to clean, sell, cut the head of the fish or whatever your company does. However, please do not confuse being strategic with boiling the ocean. Strategic means picking and choosing what can be changed and improved efficiently and within a permissible time-line. That implies not everything could.

3- Understand That One Approach May Not Work For Everyone. While one person might be motivated by a pat on the back another might need one-on-one coaching. In other words, you need to customize the management line of attack to different team members.
Do you know your team and their likes and dislikes? That will help you avoid issuing decrees or transferring orders from above and expecting that everyone would be ready to go. Take the time to listen.
Moreover, and I have always found this to be critical, you need to work more with those on your team who need more help. In other words, help those who are not where they should be and get out of the way of success. Yes, you are still the manager, but those who are doing well need to keep doing what they have been doing successfully. Their techniques, know-how or methods need to be transferred to those who are not doing as well.

4- Manage People And Processes Not Statistics. So many new managers miss this. Statistics and numbers are tools that aid and assist. They are not the holy grails of success. Remember that success is a process and not a magical conception at the end of the day. Use all the tools to assist, guide and motivate your team to do what they need to do better as part of a multi-pronged approach. As a trusted manager, you need to not win the battle (‘you skinned only three fishes today!’) and lose the war (‘my team hates me’). A manager needs to help the team and report to upper management so the numbers need to be counted. However, many new managers confuse the tools required for reporting up with a club with which to hit employees on the head.
How often do you congratulate and delight your group?

5- Be Respectful. It is part of the soft skills required to be an effective leader of others. A climate of fear and intimidation loses its effect quickly. The micro-manager who thinks acting rudely works should remember that such short-term thinking causes more harm in the long-term.
There are things that are going well, employees who are doing well and things that reasonably can remain as is and even should be watered and nurtured. Acknowledge that and do no harm.
Open lines of communication and understanding precede respect. ‘You need to clean three more units every week come hell or high water’ is nowhere nearly as impressive as ‘how do we become even more efficient and organized so you guys can do three more units every week?’ And here is the key to asking that last question. Listen, follow-up and enact. Pose a perfunctory question and watch how fast you lose the trust of your team next time you need actual feedback. Communication is integral to respect.

Perhaps in a future post I will discuss the other portion of a manager’s job – the reporting up part – that freshmen might not have an exact handle on, but for now I will just say that organizations need to facilitate the above for their managers.
After all, there is very little managers can do to become effective leaders if the company president, for example, wants the new manager to hit the staff on the head with the proverbial club. In this context, it is important that new managers remember that communicating up (i.e. with one’s own manager) is not only about reporting numbers and results, but also about understanding company/group strategies, so these can be communicated to the team, as well as about protecting and promoting one’s employees.
manager

Nov 262009
 

Common wisdom in sales and management circles has revolved around the need to set personal goals, visualize, negotiate, and achieve.
A new school of thought suggests that the secret to success could actually be to take the opposite route.
Two new books regarding happiness, success, communication and persuasion argue respectively that happiness should not come at the expense of realism and the way to negotiation is to be receptive and listen with purity.

Barbara Ehrenreich’s Bright-Sided: How the Relentless Promotion of Positive Thinking Has Undermined America, from the author of over a dozen other books, has used her experience as a breast cancer survivor to argue that the advocates of positive thinking are doing their followers a disservice. She insists that being positive about everything is not always good or superior. In other words, in corporate-speak, not every problem is a challenge and not every challenge is an opportunity. Ehrenreich claims that the incessant abuse of positive thinking has lead to a culture of not confronting problems. This school of thought leads to tangible problems.

Dr. Mark Goulston’s Just Listen: Discover The Secret To Getting Through To Absolutely Anyone comes from the perspective of a psychiatrist and an FBI negotiator. He claims that the contemporary needs for ‘producing’ costs us business and personal relationships. Should we accept that sales, marketing and management have relating and relationship building as their cornerstones then we would do well to delve deeper into his thoughts. The book takes the stance that the best way to achieve what we want – be it a sale, a promotion or a concession – is to be receptive to the other party – i.e. empathy. The book insists that taking a more ‘natural’ stance is actually the better way to succeed. Goulston believes by listening, and listening even more deeply, could one get through to the angry customer, narcissistic co-worker or dissatisfied employee. He goes on to insist that the social media does us a disservice by emphasizing quantity over quality. According to the book, the best way to listen is to listen without an agenda. This would be the purest form of listening. Oddly enough, he does have a Facebook account!

Just Listen To Buy The Book

Just Listen More information

justlisten

Bright-sided To Buy The Book

Bright-sided More information

brightsided

Nov 122009
 

Back in November of 2006, I talked about being “specific” with your prospects and customers. In order to achieve the desired results one has to go beyond generalities and delve into precision.

Specifics

In a May of 2007 post, I discussed the ins and outs of marketing and keeping ones customers. In the same post, I briefly mentioned asking for referrals.

Referrals

How about combining the two?
How does one ask existing customers for referrals? One asks by being specific about who those referrals would be. Instead of asking, for a referral vaguely (”would you be able to refer me to one of your contacts who might need my services?”) say something like “I would be grateful if you would refer your contacts to me. The ideal contact would be a Florist (or whoever needs your service) that is the owner of the business and has at least three employees.”
Notice how direct the request is?
Follow up your request in a week or so for additional emphasis.

Oct 262009
 

Among the common criteria usually prescribed for achieving sale success, ‘rapport’ and ‘relating’ are two that are often cited.
The idea is that we buy from those we like or share experiences or traits with. This idea is not revolutionary. We seek the safety of the known and avoid dark places.

A new Canadian study for the Journal Of Consumer research, however, takes the study one step further and offers even stronger evidence in this regard. The study claims that, what it terms, “incidental” traits help persuade a consumer to make a purchase. These motivating factors include extraneous factors like shared names, shared birthdays and hometowns.
The sales process is irrational after all.

Journal Of Consumer Research

This actually reminded me of my Whistler trip where the facilities’ employees – lifts, counter staff and the like – wore tags depicting their name and country of origin. I now know that many Australians and Japanese work at Whistler.
What the study highlighted makes me think. By deduction, the opposite can be true as well. Could the information that the workers at Whistler are Japanese and Australian be detrimental to my purchasing decisions?
It is possibly a double-edged sword.

What does this idea say about the desire of many buyers to have a ‘trusted advisor’? Trust is a function of time and experience. Could relating to a seller be a stronger factor in situations involving smaller purchases? Very possible.
And could being a ‘trusted advisor’ or ‘relating’ also be a double-edged sword in that the relationship requires a higher level of service and knowledge?
After all, one would expect a higher quality of engagement from the ‘trusted advisor’ or someone one has a rapport with than from any seller. The relationship has a lot longer to drop.

Oct 222009
 

When I found myself in a sales supervisory role several years ago my team comprised of both males and females. While this would not be true across the board, something that soon became apparent was that there is a sales technique and methodology difference within the group.
Men, largely, leaned more towards the more assertive approach of being forceful and aggressive, while women seemed to operate more deliberately and by the book.

Could this difference in approach be more universal? Do men sell more aggressively, while women follow a recipe or methodology? Perhaps the behaviour is correlated to recent findings that men think more sequentially, whilst women are multi-taskers?

The question could soon, in turn, become ‘do women sell better?’ Theoretically, women should be more successful for playing by the rulebook and appearing more detail-oriented? Following the methodology should bring success. This dynamic has played itself at more than one company under my observation. Having discussed the phenomenon, I have found other sales managers having observed the same.

Yet, women have not necessarily been sales leaders. If true, is this due to a lack of skill or will? Perhaps women have, in fact, had above average success.

A recent article in the daily Vancouver Sun highlights this finding as regards the Real Estate profession. It is not exactly classified information that women form a higher percentage of professionals in the real-estate game than the average industry. Reasons given include women’s love for design, decoration and general liking for homes. Additionally, buyers who see them as more diligent and knowledgeable in the field might consider women better sellers of houses.

http://www.vancouversun.com/business/women+sell+better/2082572/story.html

The article not only highlights several female realtors, but also points out how successful each is. The featured professionals are happy to highlight their sales numbers and superlative achievements.

Does this apply to sales in other fields? Do women indeed make better salespersons? Should they be encouraged to enter the profession in greater numbers? On the other hand, does the profession manage to put off women, as does a career in (say) the law? Women have been leaving legal practices for, among other reasons, the propensity of the job to be high-pressure, demanding and requiring long hours. Consequently, do women ‘not succeed,’ due to sales careers’ requirements, in which they do not wish to partake, in spite of their innate abilities?

woman

Oct 132009
 

How To Get A Business Network & How To Work It

smartnetworking

The book’s subject matter certainly appeared aggressive promising “Networking results 24/7” and how to “attract a following in person and online.”
A couple of warning flags go up right away. The book’s presentation seemed gimmicky right off the bat with its proclamations in bold letters or the promise to “Access FREE reader resources” on the author’s website. Having come across the same thing in several other, perhaps coincidentally weak, books the presence of quotations at the top of each chapter from famous characters also added to the misgiving. The most discouraging however, was the back cover proclaiming the author to not only be a writer, but also a developer of networking products, career accelerator, consultant, keynote speaker and founder of the “Center For Networking Excellence.” Author Liz Lynch will justify the omni-directionally and exponentially growing universe soon enough and incorporate these activities, in what she deems, as a necessity in her concise book, but as a general comment could the whole ‘life-style’ and ‘branding’ imagery be a turn-off? Who isn’t tired of actors who record albums, CEOs who run for office, crooners who get parts in movies, rappers who design clothing and have fashion shows and talk show hosts with magazines? Indeed, Gwyneth Paltrow was just on TV reviewing gourmet food in Spain. It is de rigueur but by now also so corny and cheesy, yet as mentioned Liz Lynch goes on to insist it is all part of the plan she advocates. Indeed, the author advertises for herself and her website often and the book is full of self-references, but that could be taken in two ways. She justifies much of it in Chapter 9, Head For The Limelight.

Smart Networking quickly earns its stripes by doing a couple of things correctly. Firstly, the book is systematic. Liz Lynch consistently outlines the steps needed in sequence. Secondly, she provides specific examples of what she means. She provides these in quotation marks. Here is an example of a sentence one can use as a template: “I work with many different types of clients, but most of my work lately has been with professional service firms.” These two features establish that Liz Lynch is knowledgeable in her subject matter and is serious about imparting the knowledge to her readers in a way that would help.

Her system splits the book into sections about:

1- Connecting with one’s self (how to develop the right mindset)
2- Connecting One-to-one (having the skills to take advantage of interactions and bringing value)
3- Connecting One-to-many (by leveraging the tools and means) and finally
4- to do what is right and putting it all into action.

In the course of the book, one learns how to be smarter in networking, how to use the concept of leverage to generate revenue and how skill plus will yield success. She also seeks to comfort and reassure the readers by recalling how she was nervous and ruffled when she began networking, something that surely should relieve many. There is some repetition here, but there are several solid ideas as well. The author expounds on her suggestions to draw people in using one’s expertise, ideas (for example, as relates to the many laws and regulations in place), going to where like-minded people are (including co-workers), raising one’s profile (leveraging blogs, e-newsletters, Facebook, Linkedin and others as well as giving speeches or volunteering, working at sign-in or as a guide depending on one’s level of shyness) and also to introduce people to resources and others and to assist where possible. Much to her credit, she similarly advocates returning favours, giving and helping others whenever it is possible to do so. Not much of it is revolutionary of course, indeed much of it is elementary, but the specifics only add to Lynch’s insistence that networking is a process and should be progressive. The book does mention that MySpace is bigger than Facebook, which is no longer true, but later in the book the author does admit that things are dynamic and change all the time in the Internet sphere.
One side issue is the persistent misuse of grammar. Perhaps it wouldn’t be an issue if the phrase ‘network smart’ weren’t such a core mantra for the author. Has her copy editor not heard of adverbs? Or is accuracy and language subservient to catchiness? It might be a personal qualm, but grammatical mistakes always detract from identifying the writer as an expert.

She devotes a special chapter (and more) to the Internet and strongly encourages one to leverage it as much as possible. Aside from signing up for the aforementioned websites and interacting, Lunch suggests one’s blog be cross-pollinated with one’s website. The blog is to include regular updates, surveys, and questions for readers, ideas from other posts and blogs, photos/videos, guest authors, interviews and links. Blogging is not only a pro-actively positive tool, but is also indispensable given how the competition is doing it. She supports contributing to ezinearticle.com and signing up for Google Alerts as a means of gaining ideas to write about. She also details tips for the e-zine/e-newsletter she suggests successful networkers need to set up.

The Internet’s transformation into a marketing tool or the inevitability of the need to network “24/7” aside then Smart Networking succeeds because it is systematic, specific, provides an actual worksheet and is up-to-date.

So, I am off to get my ‘personal’ cards…

Oct 082009
 

I was recently asked a series of probing questions by an executive who was showing all the signs of having thought deeply and broadly about some of the sales issues of the day.

What can we do to increase our sales when we are doing all the right things?

With so few new opportunities out there how do we compel a potential client to abandon their existing solution?

What can we do to increase the favourable response rate to the RFPs we fill out? Not filling them out is not an option and the client refuses to speak with us beforehand!

A good discussion ensued from there. And the more we talked the more I knew that something is missing from the discussion. The missing element: a needed paradigm shift.

A good example of this is Salesforce.com. They were not the first to introduce a Customer Relationship Management (CRM) or Platform As A Service (PAAS) to the market. For those honours think Siebel, Maximizer or Clarify and Amazon and its ‘elastic computing’ respectively. Yet, Salesforce was the brave company that decided to broadly commercialize a new model in delivery for the CRM. Salesforce.com is still around, but Siebel was sold off to Oracle, Clarify to Nortel and so forth. Is your company/process/sales pitch/demonstration/methodology brave enough to break itself down in order to rebuild?

When is the time to do so? At the height of your success.

If the Requests For Proposal (RFP) are not garnering their fair share of positive responses then perhaps the paradigm shift includes not answering these requests. Many companies have instituted a policy of not responding to RFxs. Why? A hands-off paper-based abstract is not a substitute for understanding your client’s needs and specific requirements. The prospect that denies you this understanding and two-way discussion is probably neither a good client nor will end up buying from you. Are you brave enough to better utilize your own resources?

A partnership, after all, requires two parties conversing, understanding and exchanging information. A buyer/seller relationship is a partnership.

If the customer is always right, then it might be prudent to listen to the manifest actions and reactions of the customer if the old way of doing things is not working.

Between 1908 and 1927 Ford became the world’s biggest automobile manufacturer with its Model T. It had the best workers, the best benefits and sold over 15,000,000 cars. GM took over next. These companies had to lose their coveted status and billions of dollars before they began to reluctantly take action. Shouldn’t they have begun reengineering themselves before disaster hit?

Oct 012009
 

The news is bad and there have been companies that have been severely affected in the midst of the current recession, but a Canadian-specific report today highlights how the downturn has not been uniform.

We all know what the economy has had to endure in the last couple of years. We also know that companies like Nortel, GM, Chrysler or Sun Microsystems have not fared well recently. Along with the downturn have come lay-offs. Several of the more familiar stories of workforce reduction have come from the aforementioned car giants, Microsoft and a myriad of firms on Wall Street.

A report from Deloitte today, however, highlights some positives. Look at the report and find companies that have grown anywhere from 312% to a whopping 18,070% in 2009. Yes, eighteen thousand percent. “ProSep Inc. designs, develops, manufactures and commercialises a wide range of process equipment to separate oil, gas and water.”
Surely, this proves that a good management, good product and motivated employees can triumph over a downturn. Moreover, these companies are probably in a hiring mood (or is that mode?).

techfast50

Here is the report:

TechFast50

Aug 182009
 

A while ago, I wrote about selling by sitting on the other side of the table. Other Side post

Let us drill down to the IT executive and the increasing pressure from the company’s executive team for all technology investments to be aligned to explicit business strategies. Companies are demanding that IT only ask for money for projects it can prove have a return on investment that positively impacts the bottom-line or other specific and stated goals.

Could you connect the dots for your IT prospect, which they, in turn, can justify to their internal audience?

These are:

  • Understand what the company’s goals and plans are. Example: Lower electricity consumption and energy costs in all data centres.
  • How is the goal calculated? Example: the CFO (Chief Financial Officer) is reviewing the company’s annual million dollar utility bill.
  • How does change management work at the customer’s company? Example: Are metrics presented by IT to the finance committee automatically accepted or are outside agents utilized? Could you present your research metrics or is there another gauge that is needed?
  • Communicate and plot your process and capabilities. Reach an agreement before you set out to create a business case. It is important to have both an assurance from your audience and to include senior members of the IT team to work with yours. The technology team members assigned to work with you should have the trust of the group’s foremost senior manager. This process identifies your product or service’s value and its alignment to company goals and needs, but also outlines the type of time and money required from the customer. Example: A 15% reduction in utility bills includes a 20% reduction in number of physical servers translating into a total saving of $500,000 over two years. The cost for the service: $300,000 financed over two years.

Document, document, document in order to justify. More importantly, keep everyone on both sides notified and have the customer’s own conclusions included.

The joint working project is another opportunity to educate, sell and transfer knowledge between the two companies.

Jul 122009
 

As is often the case the biggest impediments to progress and productivity stem from within one’s own company. A recent account highlighted such a situation. Lacking a proper collaboration tool that enhances decision-making, coordination, collaboration and remote brainstorming a sales team sought the launch of an appropriate tool within the department.

The group was looking to expand beyond e-mail and conference calling to something less regimented and more open with more control back into the hands of the relevant users. This team wanted to spread knowledge.

  • The response from IT: the installation of such a tool requires CEO approval.
  • The rationale presented: all non-routine expenditures and time spent by IT on new projects needs C-level approval.
  • The no-win situation: The chances of anyone sticking their neck out to submit the idea or anticipating personal interest from the company president were minimal. Despite many options, such as a Wiki or a forum, being freely available and costing the company next to nothing in purchase price or installation the project was DOA.

With the executive rarely taking the lead on the usage of technology and not being directly involved in departmental interests the said sales team had to stick with and make do with what was already in place. It was a case of an unwilling corporate culture mired in inertia and micro-management.

Companies that unleash the creative juices and allow bottom-up movement are the ones, which will prosper. Old school is old and this is not school anymore, folks.

Sales, marketing, project management, product management IT and even the executive would benefit from technologies such as a forum, Wiki, Sharepoint/IBM Connections/similar, blogs, etc. technology. Collaboration and knowledge sharing are the business of any company and enabling siloization of information is out. Executives should awaken the energy in their employees and welcome (and in fact lead in usage of) real-time business tools and productivity ideas. The fastest way to encourage employees is to not install unnecessary barriers in the first place. It is, by definition, the executives’ job. Employees who are not thus empowered may abandon their interest and ideas or endanger the companies’ proprietary information by going the external route i.e. start using Yahoo or Google Groups. This is not an ideal situation.
Time to encourage innovation. Collaboration and discipline are not opposites.