Last Updated on 24/01/2016
If you believe the B2C marketers sales is a numbers game. Cast as wide a net as possible and reap the maximum rewards.
Case in point: the credit card companies. Their mantra: offer the most number of people, the highest amount of credit, sit back and watch the filled out applications come in.
Sales technique: adorn the mass mailing with words like ‘exclusive’ or ‘limited’ or ‘deadline’ or ‘act now’. ‘Limited’ as in limited to 3,000,000 Canadians.
At which point does one cross from sales technique to cattle call territory? When will the government step in to regulate industries-gone-wild and their untrue statements?
*Things That Need to Go Away: Marketing that the company knows is false, the customer knows is false and the regulator allows.
